Jabong Announces India’s First Online Fashion Week!

Hey everyone! Today I have some fantastic news to share with you! My favorite online shopping brand Jabong.com has come up with a new and fabulous initiative!

This week Jabong.com unveiled the country’s first online fashion week in partnership with Talenthouse India.
Talenthouse India provides emerging artists opportunities to work with leading artists and brands. 

The launch of India Online Fashion week (IOFW) is yet another initiative by Jabong to ensure fashion is more accessible for everyone. Opening doors for next generation fashion designers and making designer clothes available to fashionable audience, at large, India Online Fashion Week aims at providing a world class career defining opportunity to the aspiring artists.
The India Online Fashion Week is one such initiative to bridge the gap between aspiring artists and the dynamic fashion industry and enable them to showcase their talent to the world.
This will be the world’s first online shop-able fashion week, and will reach millions of people through http://www.iofw.com. The week, scheduled to be held from July 25 to 30 2014, will open its doors by inviting applications from artistes across four broad categories – designers, models, fashion photographers, and hairstylists and makeup artistes. It will also launch a Fall Festive collection of pret and party designs.
So what are you waiting for! Send in your entries today!!

xoxo
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DOVE PROVES THAT BEAUTY IS A STATE OF MIND

New Social Experiment Illustrates the Ongoing Conflict Women Have with Recognizing their Beauty

Inside every woman is the power to feel beautiful, confident and radiant, according to a first-of-its-kind social experiment conducted by Dove. Carried out in response to research revealing that an alarming 80% of women feel anxious about the way they look, the study highlights how the right state of mind can unlock a powerful feeling of beauty that lives inside all women. The results are documented in the short film Dove: Patches on YouTube.com/DoveIndia.

The experiment was guided by psychologist and New York Times best-selling author, Dr. Ann Kearney-Cooke (Ph.D., Counseling Psychology) who has spent thirty years conducting scientific research around women’s body image and self-esteem.


Actress Konkona Sen Sharma at Dove event
http://www.theglitterarty.com
Author Kiran Manral, Chef Pooja Dhingra, Global Brand Manager South Asia Dove Nilushi Jayatileke  and Actress Konkona Sen Sharma at Dove event
http://www.theglitterarty.com

Author Kiran Manral, Global Brand Manager South Asia Dove Nilushi Jayatileke , Actress Konkona Sen Sharma and Chef Pooja Dhingra at Dove event
http://www.theglitterarty.com

During the experiment Dr. Kearney-Cooke invited the participants to wear a custom-made “beauty patch” for two weeks, which – would help them feel more beautiful. The women were then invited to keep a personal account of their life-changing experience throughout the two week period. All the women agreed that wearing the “beauty patch” helped to improve their self-esteem and to change their personal lives in ways that they had not imagined.

At the end of the experiment, however, it is revealed that the “beauty patch” contained nothing and that the power of believing in their own beauty influenced feeling beautiful.

“When a woman feels beautiful, she radiates happiness and confidence, which inspires her life in a significant way,” said Dr. Kearney-Cooke. “These women, like so many others, struggle to recognize their own beauty and it severely affects their daily lives. This ground-breaking experiment was designed to illustrate that beauty is a state of mind and that the power to feel beautiful comes from within.”


Beauty is a State of Mind

Throughout the Dove: Patches film, it becomes clear how low self-esteem affects many elements of the women’s lives. As the women become more confident about the way they look, personal relationships flourish and they develop a more optimistic outlook on their daily routine. One of the women who participated shared that she felt ashamed of her arms and had always avoided shopping. A few days into the experiment, she started to feel more beautiful and invited her daughter to go shopping for the first time. The two of them spent an unforgettable day together and they tried on dresses that she had never dreamed of wearing. Dove hopes that all of the women’s inspirational stories featured in the Dove: Patches film will serve as powerful examples and encourage all women to develop a stronger relationship with their own beauty.


George Koshy, General Manager- Skin Cleansing, Dove
http://www.theglitterarty.com


“We hear from thousands of women every day about how their complicated relationship with beauty affects their overall confidence and happiness,” said George Koshy, General Manager- Skin Cleansing. “By illustrating through the Dove: Patches film that a positive state of mind and openness can help them feel more beautiful, we hope to inspire all women and help change the way they see themselves.” 

Dove invites all women to create a world where beauty is a source of confidence, not anxiety. When women look and feel their best, they feel happier, and Dove believes it is important for women to see the beauty in themselves so that they can inspire the next generation. The brand has set a goal of reaching 15 million young lives with self-esteem programming by the end of 2015 and has reached over 12 million to date.

Watch the Dove: Patches film at YouTube.com/DoveIndia and join the conversation at #BeautyIs.

Lakmé presents five D.I.Y. looks with the new Eyeconic shades

This summer, give your black kajal a break! Let your eyes be the focus as you go Eyeconic in color with five brand new looks from Lakmé. The all new Lakmé Eyeconic in shades of White, Green, Grey, Brown, and Blue let you give a twist to your traditional ‘Black’ eyes, making them look bigger and more dramatic. With the new range by your side, you can go from natural earthy eyes during the day to totally mesmerizing smokey eyes at night.

Each Eyeconic shade by Lakmé is easy to apply and requires zero maintenance, just like your regular black kajal. In merely one stroke the kajal promises a smudge-free professional finish up to 10 hours. It comes with a waterproof formulation that allows one to be carefree while washing face or even travelling. It is dermatologically tested and is safe to apply with its two-way retractable twist-up format.

Created in collaboration with Daniel Bauer, Lakmé Make-up Expert, the five unique looks have been demonstrated through the gorgeous Kareena Kapoor. True to their name, ‘White Intervention’, ‘Divine in Green’, ‘Grey Goddess’, ‘Brown Haze and ‘Bolt of Blue’ will make sure that this summer, all attention stays on your eyes!


So get set to reinvent yourself every day!

Lakmé Eyeconic White intervention: A dash of white on the waterline creates the illusion of bigger eyes, making it an uber chic look for women who embrace that perfect blend of profession and high-fashion.
Click Here to see Sarah Jane Dias recreate this look
                                                                                        
Lakmé Eyeconic Divine in Green: A classic winged look that adds a dash of color to your eyes, giving you the perfect refreshing look for an evening out with friends.
Click Here to see Sarah Jane Dias recreate this look


Lakmé Eyeconic Grey Goddess: An edgy alternative to black, this new look is charismatic and will make you dazzle at night.
Click Here to see Sarah Jane Dias recreate this look

Lakmé Eyeconic Brown Haze: Glam up your evenings with this versatile look that exudes elegance and grace while recreating a soft brown smokey eye.
Click Here to see Sarah Jane Dias recreate this look
Lakmé Eyeconic Bolt of Blue: Got a night out? This no fuss liner look will make your eyes look mystical while adding drama to your overall persona.
Click Here to see Sarah Jane Dias recreate this look
Grab your favorite Lakmé Eyeconic shade at Rs.250/- from the nearest beauty counter across India.

Summer Makeup Look and a Haircut!

Hello gorgeous people!

Today I will be showing you one of my favorite looks for the summer; blue-green eyes with coral lips.
Also, I got a new haircut! Initially I thought my hairdresser had cut it too short (which I don’t know why all hairstylists love to do..just chop off your hair without looking)!! But I guess once I wash my hair and let it take its natural shape, it will look better.

I love the look though, especially the flick..I think it makes me look younger and gives me a nice playful look! What do you think?

Moving on to the makeup..this look is one of my favorite..soft, colorful and at the same time sexy and glam!

Products Used:

  1. BH Cosmetics 120 Color Palette
  2. MAC Amplified Creme Lipstick Vegas Volt
  3. ELF Cosmetics blush ‘Candid Coral’
  4. Shimmer Compact – Primark
  5. NYX HD Concealer – Beige
  6. ELF High Definition Undereye Setting Powder
  7. NYX Liquid Foundation for contouring
  8. Bourjois Healthy Mix Foundation
  9. Revlon Photoready Kajal
SHADES USED
 
PS: I had actually done a blue-ish eye this time but somehow it has come out more green in the pictures! :/
 
What do you think of this look? Would you wear it? Would you like to see a tutorial for this? 
 
Leave your comments below! 🙂
 
xoxo

Face Contouring: The Puzzle Solved!

Hello beauties!!

Happy Friday! How are you planning to spend the weekend? For me, it’s just going to be another lazy, relaxed weekend (hopefully!)..don’t feel like doing much these days..lazy me!

Today I have for you a post which has been requested so many times..but due to lack of time and partially my laziness, I couldn’t do it till now.. 😀

Face Contouring Tutorial: The Puzzle Solved!
http://www.theglitterarty.com

Face contouring and highlighting is something which has become a very popular topic of discussion these days but there are still so many girls out there who are clueless about how to really do it!
You see the makeup gurus keep talking about contouring, how it can make your face look thinner etc. but if done the wrong way, it can make you look like you have uneven patchy skin and a partial sunburn 😛

So I have a mini tutorial for you which hopefully will be helpful in solving this puzzle and prove just how easy it is!

Steps for Contouring:

1. Take a bronzer/ blush which is darker than your skin tone, preferably brown. I used NYX Blush in the shade ‘Cocoa’, which is one of the best products for contouring, especially for Indian/ yellow skin tone!
2. Using a brush or your fingers, mark out the highlighted areas in the pictures below with the bronzer. This would be areas where the light naturally falls on your face and creates shadows; your jaw area, under the cheekbones, near your hairline, the sides of your nose.

Contouring the jaw area reduces the appearance of a double chin, around the nose makes your nose look thinner and around the temple area can make your forehead look smaller.

3. Blend so that there are no harsh lines, but not so much that the color difference isn’t visible.
4. Use a blush to give some color to your cheeks.
5. Apply a highlighter if needed (will talk more about this in another post)

DONE!

Contour under the cheekbones, the jawline, temple and hairline
Face Contouring Tutorial: The Puzzle Solved!
http://www.theglitterarty.com

Contour the sides of the nose
Face Contouring Tutorial: The Puzzle Solved!
http://www.theglitterarty.com

Unblended Bronzer (left); Blended (right)
Face Contouring Tutorial: The Puzzle Solved!
http://www.theglitterarty.com
Unblended Bronzer (left); Blended (right)
Face Contouring Tutorial: The Puzzle Solved!
http://www.theglitterarty.com

Before and After Face Contouring!
Face Contouring Tutorial: The Puzzle Solved!
http://www.theglitterarty.com

After Contouring and applying Blush
Face Contouring Tutorial: The Puzzle Solved!
http://www.theglitterarty.com

Face Contouring Tutorial: The Puzzle Solved!
http://www.theglitterarty.com
NYX Blush ‘Cocoa’ – The Best Blush for Contouring Indian Skin
Face Contouring Tutorial: The Puzzle Solved!
http://www.theglitterarty.com
NYX Blush ‘Cocoa’ – The Best Blush for Contouring Indian Skin
Face Contouring Tutorial: The Puzzle Solved!
http://www.theglitterarty.com
After Contouring and applying Blush
Face Contouring Tutorial: The Puzzle Solved!
http://www.theglitterarty.com

You can see from the pictures what a significant difference this makes..The foundation we apply tends to erase the natural shades and contours of the face. This steps helps in giving a more natural look to your makeup.

Do you apply this technique when doing makeup? Did this help? I would love to know your feedback!

xoxo

SUNSILK Announces Association with 2 STATES; Launching Exclusive Movie Merchandise Packs!

Sunsilk, India’s premium hair care brand announced a one-of-its kind collaboration as the partner of Nadiadwala & Dharma Production’s produced upcoming Bollywood movie2 States’, an Indian Romantic Drama film based on the 2009 novel of the same name written by Chetan Bhagat.
The film is a story about a journey of one young couple from their college love phase to marriage, starring Arjun Kapoor as ‘Krish Malhotra’, a typical fun loving Punjabi boy and Alia Bhatt as ‘Ananya Subramaniam’, a stunningly smart yet a cultured girl from a Tamil- Brahmin family. It is a humorous take on inter community marriages in India.

The movie is in collaboration with the leading hair-care expert, Sunsilk; a brand that has always stood for a ‘now or never’ attitude. The brand has associated with the character ‘Ananya’ within the film with perfect fit.  Full of optimism and gusto, Ananya believes in facing challenges with a smile. Ready to bag her dream job as a Sunsilk brand manager in the film, she fears nothing. She mirrors a typical Sunsilk girl’s personality- a dynamic and an optimistic girl who wants to chart her own course.

Arjun Kapoor and Alia Bhatt at the SUNSILK event
http://www.theglitterarty.com

Arjun Kapoor and Alia Bhatt at the SUNSILK event
http://www.theglitterarty.com

The occasion witnessed the launch of a ‘2 States’– centric Sunsilk Natural Recharge TV commercial introducing the exclusive campaign. In addition, the lead pair of the movie – Arjun Kapoor and Alia Bhatt also unveiled the contest and exclusive merchandize in front of the media.
For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands this and provides a complete hair care solution that gives a 20 something girl the confidence to express herself. On this occasion the brand launched its new variant Sunsilk Natural Recharge association within the film along with its exclusive movie merchandize packs for an online contest ‘Sunsilk Dream Job’.
Speaking at the event, Srinandan Sundaram, General Manager- Hair care at Hindustan Unilever Ltd, said, “We are very excited to associate with 2 States, the next big blockbuster of the year. This movie is a perfect fit for us since it truly embodies what our brand stands for. It was unique for us as our partnership stands strong right from within the film’s storyline via the main female lead- Ananya. Sunsilk celebrates a 20 something girl’s confidence to express herself.  Therefore to further engage with our consumers, we are also launching an exciting ‘Sunsilk Dream Job’ digital campaign that would run parallel to the movie. The idea is to get four regular aspiring girls a chance to live their dream job. Actress, Stylist or VJ – whatever their dream jobs might be, Sunsilk and Ananya will work together to make it happen. We are confident that this partnership will bring more excitement for our consumers.”
Commenting on the association, Apoorva Mehta, CEO- Dharma Productions said, “Sunsilk & Dharma Productions are two huge brands that receive immense respect for their premium quality products! For a young and fresh film like 2 States, it was important for us to only partner with a brand that would perfectly fit with the young attitude and expression of the lead characters, played by Arjun Kapoor and Alia Bhatt. We couldn’t have found a better fit than Sunsilk that would reflect best with the confident and attractive personality of Ananya, the lead female character played by Alia.  It also helps that hair plays a big role for us in showcasing her personality transformation from her college days to a professional! So this association is no doubt an apt coming together of two quality brands in a unique way!”

Highlighting this unique collaboration, Amin Lakhani, leader, South Asia, Team Unilever, Mindshare, said, “This movie partnership brings us immense pride both for its uniqueness and detailing. It is our constant endeavour to offer our client unique media opportunities to connect their brands to the passion point of its target consumer. Movies are no doubt the biggest passion in our country and we believe in its power to strengthen & differentiate brand conversations. Our mission is therefore to make movies a priority media platform and intrinsic to the brand’s content strategy. ”  


I have read the book and am now looking forward to watching the movie 🙂 Are you?
By the way I don’t like what Alia is wearing AT ALL..I can still try and understand the eccentric polka dot design..but the fitting is awful!

TIGI Partners with Clint Fernandes to Create Five Unique Looks for the Lakmé Fashion Week Summer/Resort 2014

For Lakmé Fashion Week’s Summer/Resort 2014 shows, award winning makeup and styling artist Clint Fernandes worked backstage with TIGI’s BED HEAD & S Factor product range at four popular shows, creating unique looks to compliment the designers’ latest collections. Clint has created and crafted different looks & styles for shows of Tarun Tahiliani, Rajat Tangri & Shehlaa, Anju Modi, and Archana Kocchar this LFW season by using TIGI Bed Head & S Factor products.
Award winning Hair & Makeup Expert, Clint Fernandes has been working in the industry for over a decade; both in India as well as internationally. From Couture and Prêt-à-Porter shows in Paris to being an integral part ofthe Lakmé Fashion Week since its inception, Clint Fernandes has played a vital role in the Indian hair and makeup industry. Aconstant innovator in hairdressing as Well as makeup techniques and a creative intellect, Clint has worked with popular Bollywood stars as well as International stars such as Kesha and Paris Hilton. He brings a wealth of knowledge and experience with a strong background in education which includes fashion designing as well as arts along with makeup and hair.

The founding principle of TIGI is to work with the professional hairdresser, recognizing hairdressers for their artistry By Hairdressers, for Hairdressers. TIGI products are tools that are designed to elevate the craft of hairdressing to a higher level of creativity and the founding principle is what makes TIGI stand outfrom the crowd.
Speaking on this occasion, Mr. Anthony Mascolo, International Artistic Director of TIGI said, “We understand what the professional hairdresser wants and needs. TIGI products are created to style and finish hairstyles, our photographic collections provide starting points for education, and our seminars and stage shows drive ideas and concepts. lt’s about inspiring and motivating hairdressers to constantly progress their own work.”
Mr. Clint Fernandes, Hair & Makeup Expert also added, “It is always an enriching experience for me when I participate in Fashion Weeks across the globe. This year, at Lakmé Fashion Week S/R 2014, l worked with the TIGI Bed Head and S Factor range to create the look for various designers, according to their collection ‘s theme. These products are fantastic! The shampoos & conditioners are conditioning and really helped the models maintain their hair quality! And the styling products come in every format/texture, enabling me to achieve any desired style. I thoroughly enjoyed working backstage with all the stunning models and TlGl products and decoded a few looks for the camera as well.

TIGI has been part of various Fashion Weeks globally. Be it the London Fashion Week, New York Fashion Week or Milan Fashion Week, our global creative team has worked backstage on different looks that focus on precise hairdressing which in turn enhance the overall look of the design. TIGI currently offers three ranges of products in India – Bed Head, S Factor & Copyright Colour. While Bed Head & S Factor can be purchased by consumers off the shelf at select salons in the country, Copyright Colour is mainly for hairstylists.
Bed Head, a range of shampoos, conditioners & styling products, are for people who love life, break rules and push boundaries. These products allow you to express yourself and customize the latest trends to your own personal style.
S Factor was designed for women who want sensational hair; whether she wears her hair sleek and slinky, smooth and shiny or sultry and soft, S Factor creates the ultimate in glamorous hairstyles. The S Factor range also has shampoos, conditioners and styling products.